Casey Reid — Product Design
Account

Customer Portal

Customer Portal project preview
Early wireframes and user flows

Background

My Approach

Discovery

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Customer Portal

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this mindset resonates.